How to Get Real Estate Photography Clients

Breaking into the real estate photography market can be challenging, but with the right strategies and mindset, you can build a thriving business. This guide compiles actionable tips to help you attract clients, impress realtors, and establish a reputation as the go-to photographer in your area.

1. Build a Strong First Impression

First impressions are crucial in the real estate business. Realtors, who often work in high-pressure environments, value professionalism and preparedness. Here's how to make an impact:

• Develop a Great Elevator Pitch: Be concise yet compelling when describing your services. For example:
  "I specialize in high-quality real estate photography that helps properties sell faster and for higher prices. My services include drone shots, 360° tours, and next-day delivery. I'd love to help you elevate your listings!"
• Leverage Visuals: Always carry an iPad or tablet showcasing your portfolio. A sleek, easily navigable gallery lets potential clients see the quality of your work at a glance.
• Visit Brokerages In-Person: Emails often get ignored, and phone calls can fall flat without visuals to back you up. Visiting brokerages in person, armed with a portfolio and marketing materials, shows initiative and helps you stand out.

2. Be Prepared to Answer Questions

Realtors expect professionalism and clarity. Be ready to address questions about your services without hesitation:

• Pricing and Packages: Prepare a clear, concise list of your offerings, such as basic photo shoots, drone photography, video tours, and 360° tours. Consider tiered pricing based on square footage or the number of photos.
• Turnaround Times: Highlight your efficiency by promising fast delivery—ideally within one business day.
• Additional Services: Promote your unique value, such as floor plans, virtual staging, or advanced editing services.
• Credentials and References: Have testimonials or client reviews ready to share. Even a few positive endorsements can build trust with potential clients.

3. Market Smartly with Business Cards and Brochures

Realtors rely heavily on business cards, so having high-quality, eye-catching cards is essential. Pair these with a professional brochure to leave a lasting impression:

• Business Cards: Invest in premium designs that reflect your brand. Include your name, contact information, and website or social media handles.
• Brochures: Create a one-page, double-sided flyer printed on thick, glossy paper. Include:
  • 5-10 photos of high-end homes you've photographed.
  • Your key selling points, such as "Next-Day Turnaround," "Licensed Drone Operator," and "360° Tours Available."
  • A call-to-action that encourages them to contact you for pricing.

When visiting brokerages, drop off enough brochures so every agent gets one. Personalize your approach by engaging with the receptionist or an office manager who can help distribute your materials.

4. Understand Your Market

Pricing is a critical aspect of building a sustainable business. Avoid underpricing your services, as it can hurt your reputation and profitability. Realtors who understand the value of quality visuals won't balk at paying market rates.

• Competitive Pricing: Research the local market to determine appropriate pricing. For example:
  • Basic photo shoot: $225+
  • Drone photography: $150+
  • Video walkthroughs: $300+
  • 360° tours: $400+
• Justify Your Rates: Emphasize the return on investment. High-quality photos can help properties sell faster and at higher prices, benefiting the realtor's commission.

5. Accept a Low Hit Rate Initially

Building a client base takes persistence and patience. Be prepared for rejection but remain optimistic:

• Conversion Rates: Expect to talk to 10 people to land 1 job. Emails have even lower success rates—around 1 in 500. Don't get discouraged.
• Focus on Relationships: Once you secure a few loyal clients, word-of-mouth will significantly reduce your need for aggressive marketing.

6. Let Your Work Speak for Itself

Deliver exceptional results consistently. Realtors talk, and your reputation will spread if you:

• Provide flawless, high-quality images.
• Meet or exceed promised deadlines.
• Offer top-notch customer service.

Word-of-mouth is powerful in this industry. A satisfied client can become a lifelong source of referrals.

Conclusion

Real estate photography is a rewarding career, but it requires strategic planning and relentless effort to build a client base. While these traditional methods can work, there's now a better way to connect with real estate clients.

PropPhoto's platform streamlines the entire process of finding and booking real estate photography clients. Instead of cold calling and endless email outreach, you can connect directly with agents actively seeking photographers in your area.

Ready to transform your real estate photography business? Create your photographer profile today and start getting direct bookings from real estate agents.

Follow these steps, stay patient, and watch your business thrive. Good luck—you've got this!